ABOUT C.R TAN

My Journey from Food photographer
to Creative Director

Hello! My name is Chun Rong (or C.R for short) and I’m a self-taught food photographer and stylist turned creative director based in the sunny island of Singapore. 

Growing up, the art of cooking always fascinated me as I observed my aunt prepare hearty meals after school. Consuming hundreds of hours of cooking shows and even more calories through her cooking helped me master the fundamentals of culinary cooking.

Before I knew it, my passion for food grew from a hobby to an aspiration. Losing my mother to cancer at the age of 17 taught me the fragility of life, and served as a reminder to pursue my dreams. 

With that, I withdrew from university in 2014 and started a blog to document my kitchen adventures, in the hopes of inspiring others to embrace home cooking. Through constant experimentation with various styles and techniques, I honed my skills as a food photographer. That leap eventually led to the founding of creative agency and production house Chun Tsubaki in 2017, where I now work as creative director.
 

My Food Photography & Styling Philosophy

Nothing warms the heart more than seeing your loved ones enjoy the food you've prepared, and that's what I try to capture behind the lens: tiny details that tell the story behind dishes such as steam rising off a freshly served bowl of noodles, uneven char on a satay skewer, or even how morning light falls across a hawker table. 

Every dish I encounter on travels, shared with loved ones, or from a neighbourhood kopitiam, shapes the way I view and photograph food. My own cooking draws on both classic and contemporary techniques to create comforting soul food. When it comes to recipe development, I aim to keep things simple and true to the heart, so what I create is just as easy to recreate at home.

About Chun Tsubaki - Creative Agency
& production House

In 2017, I brought this same philosophy of craftsmanship into Chun Tsubaki, a creative agency and production house where I work as creative director alongside a team of stylists and photographers across Singapore and Bangkok.

We help F&B, hospitality, and lifestyle brands realise their vision with the same eye for detail that I first developed from cooking in my aunt’s kitchen. Our range of services include:

• Commercial Production

• Branding & Design

• Social Media Content & Strategy

• F&B Consulting

• Food Photography Workshops

If you're looking for a commercial photographer in Singapore for your next shoot, or want to learn food styling and photography yourself, you can see our work and book a session with us at chuntsubaki.com.

Interested in working together?
Reach out at hello@xlbcr.com or through this contact form.